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Focus Groups: A Practical Guide for Applied Research

Focus Groups: A Practical Guide for Applied Research

Name: Focus Groups: A Practical Guide for Applied Research

File size: 502 mb

Language: English

CRC: 437237b6ed505b90299c04f19164a9b7

Rating: 6/10

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The Fourth Edition of the bestselling Focus Groups: A Practical Guide for Applied Research offers an easy-to-ready overview of sound focus group practices. Authors Richard A. Krueger & Mary Anne Casey describe how one can set up and conduct quality and effective focus group. I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. This new edition retains the emphasis on applied research, the practical advice on setting up and running focus groups, and the coverage of the entire process.

22 Jul This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the “how-tos” of conducting. Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition. This practical guide incorporates research from both the social sciences and marketing research. The author gives advice on conducting focus group interviews.

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